task
The task was to create a 25-second advertisement for a beverage. After some consideration, I reached the conclusion that pure water is the most vital drink we have, and without it, we wouldn't exist. That's why I decided to produce a video centered around pure water.
idea
The primary character in the video is a single drop of water and its journey. The journey begins in the clouds, where water takes the form of regular hexagon-shaped ice crystals. It then descends to Earth's surface as a droplet, landing in a lake, and ultimately ends up as pure water in a glass on our tables.
Software
This video is entirely CGI, with all scenes generated using 3D software, Cinema 4D. Some scenes were rendered using the Redshift renderer, while others were created with the physical render. This marks my first fully 3D video, and I thoroughly enjoyed this immersive experience with Cinema 4D.
Water represents clarity to me. That's why the first part of the video is very clean, minimalistic, simple, and tranquil. It illustrates that pure water originates from pristine nature.
Water is a source of energy and life for humans. Therefore, the second part of the video is more energetic and dynamic. It depicts the final stage of the journey, from entering the lake to reaching the glass.
The animation principle is based on frames. In the first part, I have incorporated frames to enhance the video's dynamics and provide a close-up view of the scene.
The music complements the visuals and sets the mood of the video. The first part is calm, relaxing, and harmonious, while the second part features dynamic and intense music.
As this video aims to be an artistic and alternative advertisement, it requires a packshot with a logo. I designed a simple logo composed of the letters V, O, D, A. VODA is the name, meaning 'water' in Czech.
